In 1957, Max Miedinger and Eduard Hoffmann set outÂ to create a new sans-serif typeface for the Swiss design market. Their goal: to create a highly legible and c
Now here is the scent for total typography geeks.
Well, I was trained to avoid using this typeface, as I’d automatically get a big fat F as soon as I did.
I’m not too sure if it’s a sarcasm or in a serious manner, but it’s so clever.